It's good to see big ad agencies making a real effort to understand online. From what I've seen, traditional ad agencies and marketing companies are sometimes loathe to tell their clients to go and do something online. These agencies are gate keepers to a all of the media platrorms; newspaper, magazine, film, TV, outdoor, below the line above the line on the line, telephone line and washing line. Ad Age says of the Google/Publicis initiative: "...introduce a plan to exchange talent, embedding Google engineers within media-planning and -buying groups and bringing agency executives to the Googleplex to get a crash course in internet technologies". The article is not overly positive but AdvertisingAge often takes a fairly skeptical stance on these things. The point is that an ad agency is taking online marketing seriously. This is seriously cool.
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