The IDC in the US reported that "If you picked a career in Internet advertising you made a wise decision. Online advertising grew 27 percent last year, making it a sector unlikely to be affected even if the U.S. economy capsizes this year, according to an IDC analyst."
Relative to other media types, online marketing is good value for money right now. Many larger companies will be cutting their traditional marketing budget whilst increasing their online spend. This won't guarantee success but the learning process needs to start somewhere. Smart companies will learn less by trial and error rather be careful in developing their online strategy. Other companies will learn over time and waste plenty of in the process. Almost certainly, online marketing will continue to grow steadily for the next couple of years.
Google Adwords is mainly responsible for this huge growth rate. Google leads search marketing. I did a little comparison on Google Trends beta and compared the search terms and you can see that the word "Adwords" is fast becoming a houshold name.
South Africa features at 4th on average for these types of searches.
Relative to other media types, online marketing is good value for money right now. Many larger companies will be cutting their traditional marketing budget whilst increasing their online spend. This won't guarantee success but the learning process needs to start somewhere. Smart companies will learn less by trial and error rather be careful in developing their online strategy. Other companies will learn over time and waste plenty of in the process. Almost certainly, online marketing will continue to grow steadily for the next couple of years.
Google Adwords is mainly responsible for this huge growth rate. Google leads search marketing. I did a little comparison on Google Trends beta and compared the search terms and you can see that the word "Adwords" is fast becoming a houshold name.
South Africa features at 4th on average for these types of searches.
1 comment:
Friends of mine just started up an online advertising and strategy company (HC Consulting) in Bucharest. The website (eng. or romanian) explains what it is. I thought you might be interested.
HC Consulting
Thanks.
Stan
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