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Thursday, July 9, 2009

Cannes Advertising Awards Cyber Lion winner



The Cannes Advertising Awards Cyber Lion winner campaign achieved 99% ROI, 7 million visits in 56 days using mainly online recruitment sites and free web application service providers to promote the campaign. The campaign is now over and the actual position of "island caretaker" has been filled.

The cornerstone of this brilliant Grand Prix winner idea was to use natural search results to drive traffic to the site. "A search for "best job in the world island" achieves about 52,500,000 listings, 231,355 blogs and 43,60 news stories."

The only South African entry I could find was from DraftFCB "STAR IN THE LEMON LIGHT" for Distell Savanna so well done to them.

Gold Cannes Cyber Lions Agencies included:
OGILVY & MATHER Düsseldorf
DRAFTFCB KOBZA Vienna
CRISPIN PORTER + BOGUSKY Boulder
THE VIRAL FACTORY London
Many from BBH London

The The Young Creatives Cyber Competition was launched in 1999. The International Advertising Film Festival began in 1954. The lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956.

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Inspired by the International Film Festival, which had been staged in Cannes since the late 1940s, a group of worldwide cinema screen advertising contractors (SAWA) felt that the makers of advertising films should receive similar recognition as their colleagues in the feature film industry.

In order to promote the cinema medium, SAWA established the International Advertising Film Festival. The first Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The second Festival was held in Monte Carlo and then in Cannes in 1956.

After that, the Festival took place alternatively between Venice and Cannes. The films in the competition where split into two categories: TV and Cinema. They were judged according to technical crafts. There were, for example, categories for commercials of different lengths, live action and animation.
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