Monday, October 26, 2009
This Forrester study (How Marketers Can Transform Their Business With Online Marketing) commissioned by Omniture emphasizes that strategy skills are the most important skills for an organisation to consider when interacting with clients or prospects online. "What’s clear from this study is that online marketers must go beyond their traditional role as the owner of the online presence and content to focusing on customer behaviour and insight generation. This requires marketing organizations to bolster their current skills portfolio to include strategists and analytically-focused talent that can understand consumer behaviour and generate insights to support changes to go-to-market strategies and create operational efficiencies that impact the top and bottom line."
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