Social Networking technology enables business to speak to and hear from their customers. The word "conversation" is less intimidating than "marketing" or "sales". As the author correctly mentions; business speaks to clients and prospects with the objective of converting them to paying customers or retaining them as paying customers. Any prospect that has conversations with a business should know this in 2009. Marketing is evolving into a more honest and communicative discipline where people want to hear business speak. We all make purchases on a daily basis if not individually, on behalf of a company. It makes sense in that case, for advertisers and marketers to be more direct and frank about their offering. As a buyer, want to be converted by the best product and service offerings in the world. I want to be a client of Apple although I am not yet. I want them to convince me that my money is being wisely spent, they haven't succeeded yet. I don't own an apple but I'm quite certain I will because they have already converted me through the strength of their brand. I'm just waiting for the conversation to happen.
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