In the two years that whatdrivesonline.blogspot.com (blog.conversion.co.za) has been around, I haven't found a good answer to the question. Until today that is, I found an article by Stafford Masie, ex Google South Africa head entitled "What happens offline drives online".
Stafford says in the article: "Understanding that offline events drive online search, and being able to either predict or react quickly to offline events, is one of the key skills required to boost the results of your online search marketing efforts and capture new market share at astounding rates."
Wednesday, September 30, 2009
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